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Things TO DO to get your home sold!
You want to get your home sold, but it’s a tough and competitive market.
You want your Home to be the one that will sell!
After the price, the most important factor is Staging.
Staging is positioning your home to be at the top of every buyer’s list.
Properly staged homes outshine the competition every time, and are proven to sell for more money!
Here are 11 staging tips that will get your home sold.
Here are 11 staging tips that will get your home sold.
- De-cluttering:
- De-personalizing:
- Furniture: less is more
- Keep rooms true to their purpose
- Proper Lighting: Good lighting makes everything look better.
- Keep it neutral:
- Fresh flowers:
- Removing odors:
- Thorough Cleaning: Clean from top to bottom
- Staged Dining Area:
Clutter can be one of the most distracting aspects of showing a house. Instead of a buyer focusing on the unique architectural details of your room, they focus in on your trinkets and trash. Clutter eats equity!
Can You Picture Yourself Working In This Cluttered Office?
Well, Neither Can A Potential Buyer!
Look at the difference with just a little decluttering.
A few carefully chosen knick-knacks and family portraits may add warmth and character — too many are a distraction. Anything that interferes with prospective buyers’ ability to see themselves living in your home should be eliminated.
Large, oversized furniture can makes rooms look smaller than they are. The converse is true as well. Small furniture in large rooms looks disproportionate.
You may have your dining room set up as an office or a second bedroom set up as a craft room, but buyers need to see homes true to their purpose. They want to see the formal dining room that was advertised on the MLS. They want to see 2 bedrooms, not one and a craft room.
CFL lights in “daylight” color makes rooms look light and bright even during the evening hours. All rooms must be well lit, including laundry rooms, garages, and closets.
It is much easier to imagine putting your mark on a neutral room than it is to imagine yourself living else’s Moroccan paradise. Paint is relatively inexpensive. Play it safe and pick out neutral tones.
It’s all about things smelling fresh and clean. Flowers add life and fragrance to a room! Add little touches. A well-placed vase of flowers, accent pieces or potpourri in the bathroom can enhance the attractiveness of your home in subtle ways. Look through home magazines for additional ideas. Greenery also Brings Life into a Room!
All traces of food, pet and smoking odors must be eliminated. Even when you’re sure they’re gone, remove your pets, ashtrays and other clues from the home. If buyers know that you smoke or that you have a dog, they may imagine odors and see stains that don’t even exist. If we can smell it – We can’t sell it!
The basics mean having dishes and laundry done. Deep cleaning means cleaning carpets, removing stains, and scrubbing that bathroom until it sparkles.
You can really make a room pop by setting a formal place setting. Outdoor dining spaces also look great set with placemats, chargers, and proper plates and glasses.
11. Hotel Inspired Bedroom: Boutique hotels do a great job of making bedrooms feel luxurious
You can do the same by updating your bedding and having a liberal use of pillows.
Selling your home is a complex process.
It’s easy to make costly mistakes
You need an expert guide to be sure that you don’t make any costly mistakes along the way.
This article is an introduction to the steps you must take to sell your home.
We have presented each step and the major factors within that step. Read on to find out how you can get the highest possible price for your home within a reasonable time frame – without losing your mind.
Fill out the form to download the full FREE Sellers Guide!
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Why Sellers Choose Us To Get Their Home Sold
Do you want to know why Sellers Choose Us To Get Their Home Sold?
- Our team will get your home sold fast and for the best price possible.
- We have a track record that proves we will get your Las Cruces home sold!
- Simply, we employ a Unique Strategy and Provide an Unmatched Combination of Services.
Do You want more details about why so many Las Cruces Home Sellers choose us?
It is because of this unmatched combination of services that we provide.
Our Listing Plan
This Listing Plan covers all the essential Steps and Activities that we will take to Sell Your Home. Why Sellers Choose Us To Get Their Home Sold is because we have Listing Plan so that you can hold us accountable. The Agent You Select To Sell Your Home Really Does Make a Difference.
Quality Service Guarantee
Unconditional Contract Cancellation Guarantee
We provide a written Quality Service Guarantee with all the steps we agree upon to complete the home buying process to your satisfaction.
If at any time you feel that we have not lived up to the terms that we have agreed upon, we provide an Unconditional Cancellation Guarantee.No one else will make this offer and it is Why Sellers Choose Us To Get Their Home Sold. The links above will allow you view a samples of both of our Guarantees.
Getting The Highest Possible Fair Market Price
PRICING YOUR HOME PROPERLY FROM THE BEGINNING IS THE SINGLE MOST IMPORTANT FACTOR AS TO WHETHER IT SELLS OR DOES NOT SELL.
Our approach to Pricing or Price Positioning is unique. We use our expertise in 3 ways. We analyze The Market Status and perform a CMA. The third, and most important step, is an evaluation of all the current home listings that are your direct competition for buyers. This allows us position your price so it is the most attractive to buyers in your price range.
Buyers are looking for VALUE. We Position your home to be the possible value among the pool of all competing homes to maximize its chances of selling within the 90-day “golden window of opportunity.”
This is an extremely important concept. Use the link above to see how our pricing method will sell your home.
Staging Your Home to sell Your home will outshine the competition
We Stage – not decorate- your home to creating the image of a lifestyle and living space that buyers cannot resist. Potential buyers connect with a home emotionally. Every potential buyer needs to be able to imagine wanting to live in this house. Staging is a proven method to sell homes faster and for more money. Use the link to see the full extent of this essential process.
A Written Marketing Plan
This organized plan starts with the construction of your listing agreement with buyer Incentives and pricing, continues with all of the factors that “show” your home so that buyers “want to live there, all of our marketing materials are professional, enhanced and are used in targeted marketing campaigns to both Agents and Buyers.
Online Marketing
Your Las Cruces Home will be everywhere Buyers are looking!
Over 90% of potential buyers start their home search on the internet. Our Online presence is designed to provide Buyers with the information they want and need. Another reason Why Sellers Choose Us To Get Their Home Sold is that we position your home by providing the maximum Buyer exposure!
Our goal Online is to be impressive, unique, and ultimately result in Buyers and Agents wanting to see your home. Our Online Marketing uses professional quality photos, videos, enhanced listings with an Internet syndication system so that buyers will find your home wherever they search. We even promote your home throughout the extensive network of Social Media.
Why Home Buyers choose us as their Agent
Do you want to know Why Home Buyers choose us as their Agent?
We understand your concerns! That is why!
- You want to be sure home buyers are buying the RIGHT HOME!
- You need to be absolutely sure the home you buy meets your wants and needs.
- This is a big investment and you want to buy your dream home at the best possible price and terms.
Your most important decision is to select the RIGHT REALTOR to be your Trusted Adviser, your Guide through the complex Home Buying Process, and the one who will make sure you reach your goals.
Please watch the short video below to learn more about Why year after year so many Las Cruces Home Buyers choose us as their Agent”
If you have the time, please read the details about why buyers choose us that is below the video.
You know that you need to hire the best REALTOR.
We are the BEST!!
We invite comparison.
Please continue reading to see all the details about Why Home Buyers choose us as their Agent?
This unique and unmatched combination of services is a major reason Why Home Buyers choose us as their Agent.
We Will Be Your Buyer’s Agent
This category of representation by The Bruder Real Estate Team is different from all other types of REALTOR representation. The Buyer’s Agent is responsible to be your personal representative, working exclusively for you, and has only your best interest in mind throughout the entire real estate process.
- What is a Buyer’s Agent?
- Why is having a Buyer’s Agent the best way to buy your new home?
- How to select a Buyer’s Agent.
- The Bruder Real Estate Team’s Buyer’s Agent is the reason Why Home Buyers choose us as their Agent
- You owe it to yourself to visit our Buyer Agent page to learn more:
We will Assist You with Home Financing
To learn all you need to know about this essential part of the home buying process and download our e-book “The Step By Step Guide To Home Financing” Visit our Home Financing Page
We provide:
- The guidance to navigate through the Financing Process.
- Assistance in selecting the best home financing for your situation.
- We will help you negotiate the best rates and terms for your home loan.
Together We Will Find Exactly The Right Home For You.
This is a critical step. Here is where a close working relationship between the Buyers and their Agent makes all the difference. The right REALTOR provides you with all the tools and processes to insure you end up with the RIGHT house at the RIGHT PRICE and TERMS.
- First and foremost the Agent Our Home Hunter Worksheet will refine Your search by defining your wants and needs.
- As an internet savvy Buyer, you will find that our VIP Advanced Access to the Las Cruces MLS Database will enhance your independent search for you dream home.
- Our specialized computer software will immediately notify you via email keeping you ahead of other buyers.
- Be assured that we will spend time with you, be available at any time, and be in constant communication with you.
- We will visit all the homes you want to see until we find exactly the right one.
We Will Prepare The Offer to Purchase, And Negotiate A Final Contract
- Once you have found the home you want to buy, we will prepare an Offer to Purchase that represents the most favorable price and terms for you.
- This is where our knowledge of the market, our experience as expert negotiators, and our relationship as Your Buyer’s Agent will benefit you the most.
We Will Facilitate & Coordinate The Transaction- Contract to Closing
We will make sure that all the requirements of the Contract to Purchase are not only completed, but are done in the specified time frame.
- All the inspection reports, specified repairs.
- The Appraisal. The Survey.
- All contingencies removed
- The financing process has been completed.
- The walk thru inspection
- All the paperwork is coordinated with the title company and lender.
- Finally Closing scheduled and all parties notified and present
Now that we have looked at all of these steps that You and The Bruder Real Estate Team need to take along the path to Home Ownership, you can see Why Home Buyers choose us as their Agent.
Staging Your Home to Sell
Why should you spend the the time, effort and money to be Staging Your Home To Sell?
An Introduction to Staging
The answer is simple Staging your home to sell is positioning your home to be at the top of the buyer’s wish list. Properly staged homes outshine the competition every time!
Home Staging is about creating the image of a lifestyle and living space that buyers cannot resist. Potential buyers connect with a home emotionally. Every potential buyer needs to be able to imagine wanting to live in this house.
Table of Contents
- First Impressions are Crucial
- Peak Showing Condition
- Prioritize
- Renovate
- Reorganization and Maintenance
- Further Reading
First Impressions are Crucial when Staging Your Home To Sell
Buyers begin judging your home the moment they see it.
Their impression starts at the curb, and continues through every room of your home, and into the backyard.
That’s why the improvements that you will make while Staging Your Home to Sell are all designed to anticipate the wants and needs of buyers, and why staging sells homes faster and can boost your selling price.
Below are 3 examples of good and bad / before and after first impressions of the same home! Click each set of pictures and decide for yourself which gives a better first impression.
(Click Each Set to Enlarge)
If you are preparing your home for sale, it must be in peak showing condition.
There are three kinds of improvements that will impress buyers, and help you sell for top market value:
Repairs and Minor Upgrades
Renovations
Reorganization and Maintenance
The “staging” that most people think about is the Reorganization and Maintenance step. These are the finishing touches after any necessary Repairs, Upgrades and Renovations have been completed. The remainder of this Section is a discussion of each of these steps. At the bottom of this page we have provided reference materials for you.
Prioritize
Start with the most important things first. Pay for a Pre-listing Home Inspection. This will definitely give you a competitive advantage in two ways.
- When a buyer is deciding which home to buy, your pre-listing inspection signals your openness about the condition of your house. You cared enough to be sure that whoever buys this home is going to be satisfied with the home, and that you have made all of the necessary repairs. Clean up, paint up, and fix up everything – inside and outside. You will have reassured the discriminating buyer that there should be no unpleasant surprises when they buy your home. Your home has a definite edge in its marketing, and a competitive edge over other homes that potential buyers are looking at.
- The cost of the Inspection is outweighed by the financial advantage for home sellers to make important repairs either themselves, or have the time to negotiate a good price with appropriate repairmen, and not have to reduce the sales price for the buyer. If needed repairs are discovered later by the buyer, then the seller could easily be placed in the position of having to have that repair done at the last minute at a higher cost, or worse, have to negotiate the sales price downward due to a repair left un-done. Typically the buyer will decrease his price two to three dollars for every $1 of identified repairs.
This is an important subject and you can find additional details in Seller Resources Article: Advantages of a Pre – Inspection
Renovate
Depending on the age and condition of your home, when Staging Your Home to Sell you may need to consider the possibility of doing some renovations. You should only consider the ones that are Market-Smart. Generally, few home owners renovate their homes in order to sell them because they know they won’t recoup the full cost of the renovations in the sales price. However, in some cases minor renovations can really improve the overall impression of a property’s character and quality and, as such, will more than pay for themselves.
Don’t over-renovate, and be careful not to make renovations which please you personally, but which might turn off otherwise interested buyers!
Kitchen – New flooring, cabinets, counter tops, appliances and lighting can be costly, but buyers typically look for updated kitchens, and you’ll recover a large percentage of your expenses on resale. Even a minor facelift – for instance, new paint, floor covering, cabinet doors and hardware – can pay off in a faster sale at a better price.
Bathrooms – As with the kitchen, renovating bathrooms can pay off in terms of both value and marketability, especially in an older house. Opt for good lighting, large mirrors, attractive fixtures and materials, plenty of storage and neutral colors.
Landscaping – Remember “First Impressions.” Landscaping, patios and decks should be attractive, trimmed and maintained. Add some color and make sure it is clutter- free. Improvements to landscaping in front and back generally return 100% of their costs, and are worth every penny in the impression they leave.
Energy-Efficient Improvements – With everyone “going green” these days, energy-saving upgrades and repairs that reduce fuel bills can be a selling point. There are many options, so do some research and talk to a home products professional to find those improvements that best fit your budget.
Reorganization and Maintenance
Clean up – Paint up – Fix up. We can’t SELL it, if we can’t SEE it! If the buyer has to imagine it they won’t consider it!
This is what most sellers and buyers think of as “Staging.” This step is crucial in determining whether your home will sell quickly, or very slowly, and at a much lower price than expected.
The Investment of staging your home is LESS than your first price reduction! You can do almost everything that needs to be done, and with very little out-of-pocket expense. We can help you with things you should, and should not do.
You can find a comprehensive discussion of the things to do in our blog post:
11 Things Your MUST Do To Get Your Home Sold!
This blog concentrates on all the reorganization and maintenance items that are necessary when Staging Your Home to Sell. These are the things that will make your home stand out from the rest of your competition.
Seeing is believing. Over 80% of buyers today research the Internet to see which homes will make it to their “must-see” list!
We assist you by having internet dominance, and we provide potential buyers with professional quality photos and videos of your home. It is how you stage your home that determines how the photos look to the potential buyer, and whether your home gets shown.
Back to top
All of the things that we have discussed here are so important that we want to provide you with a comprehensive reference to assist you in “Staging Your Home to Sell”.
Just click fill out the short form with your name and e-mail and you will immediately download this important e-book.
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8- Step Home Seller Listing Plan
his is our 8- Step Home Seller Listing Plan
This makes it possible for the Bruder Real Estate Team will sell your Las Cruces Home for the highest possible Current Fair Market Price, with the Best Terms that can be negotiated, in the most Expedient Manner, and with the Least Amount of Hassle to you.
This Listing Plan covers all the essential Activities that we will take to Sell Your Home
We present our Listing Plan in writing so that you can hold us accountable.
Please scroll down to see the details of each step and the entire plan.
- 1st Step: Initial Consultation – Pre Listing Activities
- 2nd Step: Pricing
- 3rd Step: Prepare your home for buyers – The Staging Process
- 4th Step: Selling Strategy – Marketing
- 5th Step: Showings
- 6th Step: Communication: From the pre-listing steps all the way through closing
- 7th Step: Offers and Contracts
- 8th Step: Transaction management and closing
Step 1: Initial Consultation – Pre-Listing Activities
- Discussion and mutual understanding of your selling goals, wants and needs. This will be the basis of your Personalized Listing Plan.
- Choose an Agent. We will inform you about the various forms of representation (Agency) that we offer, and you can select what best fits your needs. We assure you that we will be accountable to you, and represent your best interests at all times and you will receive “Premiere Service“.
- Read our written Quality Service Guarantee which lists all the things that we have agreed to do for you. Should we fail to provide the services you want, need and deserve, you will have our Unconditional Listing Contract Cancellation Guarantee.
Selling a home is a complex process, but a major benefit of Listing with the Evelyn Bruder Team is that you will never be alone. You will have access to our Team at all times, and we will provide you with Reference Materials and Seller Resources to assist you in understanding all of the subjects we cover in this comprehensive Listing Plan.
Step 2: Pricing your home for sale is a critical part of our 8- Step Home Seller Listing Plan
- Proper pricing means listing your home at the Current Fair Market Value. Pricing your home competitively will open the market and draw the maximum number of potential buyers to see your home. More showings equal more offers, and more offers equal a quicker sale at the best possible price.
- You will receive our “3-Phase Master Market Analysis.” This is the heart of our Price Positioning method of setting an aggressive and reality based price that will ultimately get your home sold.
- We do not forget the bottom line. We understand that, at the end of the Selling Process, the transaction must provide sufficient funds for you to move on and accomplish your goals. We will provide you with a good faith estimate of Net Funds you will receive based on various possible sale prices.
Step 3: Prepare your home for buyers – The Staging Process
- Learn about any issues that might deter buyers or hold up closing by having a professional home Pre-Listing Inspection. You should do the same inspections that a buyer would. Deal with all the inspector’s recommendations both large and small. This Pre-Listing Inspection Information Whitepaper will show you how you will add dollars to your net profit and avoid trouble down the line.
- After your home is in tip-top shape, and we are sure that buyers will not find cracks, leaks, or anything else they are going to have to repair later, then the Evelyn Bruder Dream Team will provide you with a free consultation with a staging expert.
- Properly staged homes outshine the competition every time! Making it as attractive possible gives your home a competitive edge. Our goal is that no potential buyer should ever leave your home without saying:“Wow, I could live here.” See the details of how we make it happen. bruderrealestateteam.com/…/Advantages of a Pre -inspection.pdf
This is so important that we will provide you with 2-comprehensive references to assist in the process:
“450 Ways to prepare home to sell quickly” & “Preparing your home for sale”
* The inspection and staging don’t need to be excessively expensive, and the homeowner can do everything that is needed all by themselves.
Step 4: Selling Strategy – Marketing
- See our detailed, written agressive marketing / merchandising plan including specific strategies, programs and buyer targets.
We go way beyond what most brokers do to market your home:
- Put a sign and flyer on the property.
- Put it in the multiple listing service.
- Post the listing online.
- Put it in the newspaper.
- Pray that it sells.
- We use multiple media to intensively and consistently market directly to all of the top selling agents in Las Cruces. We create enthusiasm about your property and we encourage them to show your home to potential buyers.
- Our extensive experience gives us the advantage of knowing what Buyers want. We work with you to construct a Listing Agreement that maximizes incentives for buyers. Things like a pre-listing inspection, a home warranty, paying seller closing costs, and include extras as part of the sale, make your home more salable, and more attractive to potential buyers and their agents.
- Perhaps the most potent marketing tool is our Internet Dominance. Almost all buyers use the internet as part of their home buying process. We are organized, and we have developed a marketing process that will blanket the internet. Your home will be available to be seen on over 300 local, national, and international real estate web sites. Our Marketing section will discuss in detail the exposure and results that we achieve by syndication of your listing, plus the use of multimedia, social media like our Blog, You Tube, Facebook, Twitter and Linkedin.
Step 5: Showings
Now that we have done everything from pricing right, to repairs, to staging, and aggressively marketing, it is time to bring in the buyers.
- We are going to coordinate with you to make your home convenient, easy, and available for Agents to be able to show at all times and we will always be available to assist you or to show the home ourselves when needed.
- Also we provide you with everything you need to know to stage your home for that unexpected showing.
Step 6: Communication: From the Pre-Listing Steps All the Way Through Closing
- We know that failure to communicate is a major problem between Agents and Homeowners. We consider communication with you to be our priority activity
Right from the beginning, we will establish a regular schedule for communication in writing, e-mails, and phone calls. We will update you on our marketing of your home including the number of views of your property from each of our online media. . Every showing of your home will be followed by a feedback that is reported to you.
- We will provide updates of Market Activity, and relevant comparable properties in order to provide you with suggestions and advice for positive changes to maximize marketability
Step 7: Offers / Contracts
Whenever there are offers to purchase your property, we will provide counsel regarding the offer.
We evaluate the qualification of the buyer, and the terms and conditions in the offer. We will provide you with an updated Market Analysis.
Act as a trusted advisor working to insure that the final contract contains the best possible price and terms.
Step 8: Transaction management and closing
Another benefit of the Evelyn Bruder Team is that we have our own dedicated transaction managers.
- We will coordinate all of the inspections, appraisals, and surveys.
- Insure that all contingencies are removed prior to closing.
- Make sure that the title company’s paperwork is ready on time for closing.
- Make sure that insurance, warranties, and financing are all in place.
- We are available at all times to answer any questions about the contract and the closing process itself.
Online Marketing Strategy
Selling Your Home – Our ONLINE Marketing Program
Over 90% of potential buyers start their home search on the internet. Our Online presence is designed to provide Buyers with the information they want and need.
We position your home by providing the maximum Buyer exposure!
Our goal Online is to be impressive, unique, and ultimately result in Buyers and Agents wanting to see your home.
We provide all of these services for every home we list and sell.
This discussion uses examples from many of our home listings to show how we tailor our marketing to each home’s best features.
How do we use Online Marketing to sell your home?
- Up to 50 Professional Quality Photos
- Virtual Tour and Video Tour of your home
- MLS Listing of Your Home
- Custom-designed full color 2-sided property brochures
- Evelyn Bruder Multi-Website Group Sells Your Home
- Enhanced Realtor.com
- Craigslist
- Syndication
- Social Media
- Brokerage Marketing- Local, National, and International
Professional Quality Marketing Photos
- These reflect the results of your repairs, renovations, and most importantly the staging efforts that you have accomplished. We highlight all the features and amenities of your home to be sure that it will rise to the top of the Buyer’s “must see list”.
- Almost always these Photos are the buyer’s first impression of your home, and you only get one chance to make a first impression.
- Every Buyer Survey says that Photos ( the more the better) are the number one thing the online Buyer is looking for. Where possible, we will use up to 50-photos.
- Photos of your home are the heart of everything we do to expose your home to potential buyers. We pride ourselves on presenting the maximum number of high quality photos of your home allowed in every phase of our Marketing Program.
See a Sample Gallery of Photos for a Featured Home Listing.
Return to Online Marketing Index or continue to scroll
Virtual Tour and Property Video
- Our Virtual Tour is made from our 50- professional quality photos, and it is designed to reflect the “Quality” and “Value” of your home.
- We also produce a an HD-Video Tour of your home.
An Online tour of your home with detailed descriptions of features and amenities is the #2 thing online buyers are looking for.
- Your home’s Virtual Tour and Video Tour are placed in your home on a DVD for Buyers and Agents to take away with them at showings. They will remember your house as the one that has gone above and beyond any competing homes.
- We use these Tours as part of our Directed Agent Marketing Program.
- They are an integral part of your home’s MLS Listing, and it can be found on all of its Online Listings – On our Websites as well as every Website that we syndicate your listing out to (discussed below
In addition to all of these uses of your Home Tours, we maintain a Video Home Tour section of our Website, as well as a specific youtube channel for all of our Listing Videos. We also post your home’s video on all of our Social Media Sites (discussed below).
This is a powerful tool. The internet empowered consumer / potential home buyer wants to be able to receive information anytime, anywhere, and in any format they want to see it. It needs to be immediate, time is precious, and the days of “driving around and looking at houses” are gone. We provide an open house for your home “virtually,” every day, 24/7.
Return to Online Marketing Index or continue to scroll
Multiple Listing Service Database Marketing
To assure perfection, we post your listing personally. We use your MLS listing to provide all of the things that Agents and Buyers want to see:
See an Example of a MLS Database Listing with all of our enhancements marked and explained.
Return to Online Marketing Index or continue to scroll
Property Brochures
Our Brochures are not only on your “For Sale Sign,” and inside your home, but they are used online on all of Our Websites and Syndicated Websites. Additionally, our computerized, target market campaigns distribute the brochure to the top REALTORs, and potential buyers initially, and then redistribute it periodically via various outlets and media.
See the enhancements included in our professional quality, custom-designed, 2- sided, full-color, brochures
Return to Online Marketing Index or continue to scroll
When the Evelyn Bruder Dream Team puts your home Online, it receives unique positioning and exposure.
We sell your home on OUR OWN Internet Network of Real Estate Websites.
View This Site Map and Visit Our Websites
These are all of our Websites. All are custom-designed and self-administered. This arrangement provides 3 benefits for your home that are rarely found among Realtors with one “template” website.
- The power to customize and maximize the presentation of your home. See what this looks like.
- We draw in home buyers. A potential home buyer may be searching for information about our area, or something else that is provided on one of our niche or specialized sites.
- They can get their desired information easily, but all of these sites allow them to search your home among our “Featured Listings.”
- Most potential Buyers will want to search the MLS database. Each of these sites encourages them to search, and makes it easy for them to do that. We have created the Most Advanced Homes Search Possible, and we make the home buying experience, not only easier, but actually fun.
- All of our Websites offer information or services which results in many of these browsers identifying themselves as potential home buyers, and by following up quickly, we can find out if they might be a buyer for your home. They then become a part of our Targeted Marketing Campaign.
Return to Online Marketing Index or continue to scroll
Our Internet Marketing efforts for your home is far from over.
We pay for, and provide you with, an enhanced property listing created on Realtor.comm. This is the largest and most used national home search website. It accounts for 82% of all real estate searches in the US. We in effect are creating (and we market it as such) a single property website for your home.
Here is an example of one of our listings with detailed explanations.
- Enhanced listings are seen first on Realtor (yielding as much as twenty times more exposure than non-enhanced listings). We will provide you with weekly reports of the number of times your home has been “viewed.”
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A very important source of buyers in this new Marketing world is Craigslist.
We get significant response from our postings of home listings. Responses are most heavily from in-town potential buyers, but many are from out of town Buyers looking to retire or relocate to Las Cruces.
We post daily. Your home will appear on a 3-day rotation, and every posting has a link to your Virtual Tour or Virtual Tour Video.
Click here for an example of what our Craigslist postings include.
Again, we have a report generator which will tell you how many individual visitors saw your home per day.
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Syndication.
In today’s Internet World, one does not know where a potential Buyer may be on the Web when they decide that they are going to look for homes for sale.
We have joined with providers that “feed your listing” or “provide syndication of your listing” to hundreds of other websites making your home available to literally millions of viewers.
We use our Internet Hosting Service, the Las Cruces Multiple Listing Service, Virtual Tour, homes.com, Realtor.com, as well as other portals to syndicate your listing for us. Because you listing enters the “Web” through multiple channels, it may be listed several times on the same Website.
This image gives you an idea of the scope and power of syndication.
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Social Media online, and via mobile Smartphones, are “home” to a vast audience of potential home buyers.
We now Blog regularly 4- days a week. (www.lcrealestateblog.com) We concentrate on Las Cruces News and Real Estate Information. We are able to attract an audience by being social, but occasionally we post important Real Estate Information including homes like yours that we are selling.
We also have a business presence on:
The time and effort we take in this aspect of our business and personal lives benefits you and the potential sale of your home. As we have said,the internet empowered consumer / potential home buyer wants to be able to receive information anytime, anywhere, and hundreds of millions of people are engaged socially on these sites, and because we don’t know when a potential Buyer may want information about homes for sale, we are there too ready to tell them about your home.
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Local, National, and International Buyer and Agent Marketing;.
Our Market Plan includes offering you the massive capabilities of the Steinborn and Associates Real Estate Website and its Agents, and the National and International Real Estate Power of our partner Leading Real Estate Companies of the World.
See a profile of these entities and the benefits they bring to our process of selling your home.
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We know that all of our Internet activity seems beyond the capability of any agent or team, but we are lucky to have Murray Bruder and his assistant Emily to continuously update and maintain all of this internet technology and marketing. Because of this we can offer an Online Marketing capability that others cannot.
Home Selling Tips & Tricks
Stay ahead of the game with current real estate information and tips that will save you time and money!
- Quick Fixes To Sell Your Home Faster
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- Flooring – Replace worn or stained carpet. Always choose a neutral color. Replace chipped or cracked tiles and clean or replace the grout.
- Paint Ceilings and Walls – Buyers look at ceilings for leaks. Make sure they don’t see grease, smoke or cracks!
- Kitchen Improvements – Beat up or old cabinets could kill your sale. Low to mid-range kitchen remodels return the most money. Granite counter make a great impression! Fix that leaky faucet!
- Bathrooms – The national average of recouped cost is over %100 for bathrooms!
- Roof & Exterior – Another big selling point. If it needs to be fixed…DO IT.
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- Patch cement
- Resurface asphalt
- Plant flowers
- Caulk windows
- Replace knobs and locks
- Paint & repair fences
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- When to get a home inspection
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- Having an inspection done before you list the home is a good idea because it allows you to identify and repair any issues, which might jump out at a prospective buyer.
- A typical inspection will run between $200 and $400 for a three or four bedroom home.
- Because most buyers will have an inspection done anyway, you place yourself ahead of the competition by volunteering the inspection and results.
- Recent statistics show that for every $1 of identified repairs, the buyer is likely to ask for double that in a price reduction.
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- Beat The Sluggish marke
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- Use the secrets of staging experts, or hire one.
- Find out what’s wrong with the house and get it fixed.
- Come up with a comprehensive home-selling strategy.
- Offer incentives that put money in the buyer’s pocket.
- Make the house move-in ready. Throw in the furniture, flat-screen TV, washer/dryer, appliances, backyard Jacuzzi AND the kitchen sink.
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- Some Home Improvement Facts…
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- Not all remodels are good. Keep the buyer’s interest in mind, not your own.
- Do it yourself. You may be convinced that you can do it just as well as a contractor, but news flash! You can’t.
- Pools add value. In many areas, a pool is a big liability and a pain to maintain. A swimming pool can easily turn into a money pit.
- Follow the latest design trends. Trends fade and must be updated. Neutral color and design are the safest bet!
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- Is it Real Property or Personal Property?
What goes with the home and what stays? The general rules is: “If it is attached to the structure or to the ground, it stays with the house.”
Attract More Buyers
HOW TO
Attract More Buyers
These tips will help you convince buyers your property offers top value for their dollar.
Amp up curb appeal.
Look at your home objectively from the street. Check the condition of the landscaping, paint, roof, shutters, front door, knocker, windows, and house number. Observe how your window treatments look from the outside. Something special—such as big flowerpots or an antique bench—can help your property stand out after a long day of house hunting.
Enrich with color.
Paint is cheap, but it can make a big impression. The shade doesn’t have to be white or beige, but stay away from jarring pinks, oranges, and purples. Soft yellows and pale greens say “welcome,” lead the eye from room to room, and flatter skin tones. Tint ceilings in a lighter shade.
Upgrade the kitchen and bathrooms.
These are make-or-break rooms. Make sure they’re squeaky clean and clutter-free, and update the pulls, sinks, and faucets. In a kitchen, add one cool appliance, such as an espresso maker.
Add old-world patina to walls.
Crown molding that’s at least six to nine inches deep and proportional to the room’s size can add great detail on a budget. For ceilings nine feet high or higher, consider dentil detailing, which is comprised of small, tooth-shaped blocks in a repeating ornamentation.
Screen hardwood floors.
Refinishing is costly, messy, and time-consuming, so consider screening instead. This entails a light sanding — not a full stripping of color or polyurethane — then a coat of finish.
Clean out and organize closets.
Remove anything you don’t need or haven’t worn in a while. Closets should only be half-full so buyers can visualize fitting their stuff in.
Update window treatments.
Buyers want light and views, not dated, heavy drapes. To diffuse light and add privacy, consider energy-efficient shades and blinds.
Hire a home inspector.
Do a preemptive strike to find and fix problems before you sell your home. Then you can show receipts to buyers, demonstrating your detailed care for their future home.
Prepare for the Photoshoot
HOW TO
Prepare for the Photoshoot
With the majority of buyers shopping for homes online, high-resolution slide shows and video tours are a must. Here’s how to make your home shine on camera.
Understand the camera’s perspective.
The camera’s eye is different from the human eye. It magnifies clutter and poor furniture arrangement so that even a home that feels comfortable in person can look jumbled online.
Make it spotless.
Cameras also tend to magnify grime. Don’t forget floor coverings and walls; a spot on a rug might be overlooked during a regular home showing, but it could become a focal point online.
Know what to leave.
You want to avoid clutter, but try to have three items of varying heights on each surface. On an end table you can place a tall lamp (high), a small plant (medium), and a book (low).
Snap practice pictures with your own camera.
This will give you an idea of what the home will look like on camera before the photographer shows up. Examine the photos and make changes to improve each room’s appearance, such as opening blinds to let in natural light, removing magnets from the refrigerator, or taking down distracting art.
Pare down.
Removing one or two pieces of furniture from each room, even if just for the shoot, can make your space appear larger on screen.
Rearrange.
Spotlight the flow of your space by creating a focal point on the furthest wall from the doorway and arranging the other pieces of furniture to make a triangle shape. The focal point may be a bed in a bedroom or a china cabinet in a dining room.
Accessorize.
Include a healthy plant in every room; the camera loves greenery. Energize bland decor by placing a bright vase on a mantle or draping an afghan over a couch.
Keep the home in shape.
Buyers who liked what they saw online expect to encounter the same home in person.
Clean When Your Home is For Sale
HOW TO
Clean When Your Home is For Sale
Executing a deep clean before putting your home on the market will not only help it shine, but it will make tidiness easier to maintain between showings. Here are some power-cleaning tips to try.
Clean windows make a huge difference.
Remove window screens and place them outside on a tarp or other clean, waterproof surface. Use a garden hose, an all-purpose cleaner, and a soft brush to gently clean the screens. You don’t need anything special to polish up window glass; just mix a solution of one part white vinegar to eight parts water, plus a drop or two of dishwashing liquid in a spray bottle. Wipe with newspaper to avoid streaks. (Washing on a cloudy day also reduces streaking.)
The fridge is the most common source of kitchen smells.
Check the drip tray underneath your refrigerator and wash out any standing water from defrosting. Scrub the inside of the fridge with a baking soda and water solution. Activated charcoal in the fridge can help keep odors at bay.
Think outside the house.
It’s amazing the difference a sparkling entryway makes to your home’s curb appeal. Wipe down your front door, give the doormat a good shake/vacuum, and make sure dust and dirt haven’t collected on outdoor furniture. Use a pressure washer to give your driveway and garage floor a good cleaning. The acidity in dark cola drinks can help remove oil, rust, and grease stains, along with a little elbow grease.
Target the Bathroom.
For tile floors, apply your usual cleaner and then run a wet/dry vac, which will suck contaminants out of the grout. Pour a quarter cup each of baking soda and vinegar down the drains, leaving the concoction overnight, then flush with boiling water. Clean soap scum and mildew from plastic shower curtains by tossing them into your washer on the gentle cycle in cold water, with detergent and ½ cup vinegar (if mildew is present, add ½ cup of bleach instead of vinegar). Put a couple of large towels into the machine to act as scrubbers. Allow the curtain to drip-dry on the rod.
Make your bed better.
Vacuum mattresses and box springs, and then rotate and flip over. Do the same for removable furniture cushions. This is also a great time to wash or dry-clean the dust ruffle and mattress pad. Add new loft to a lumpy comforter by having two people vigorously shake the quilt up and down to redistribute stuffing.
Wash the walls.
Grease, smoke, and dust can adhere to walls and make even the best decorating look dingy. Resist the temptation to spot-clean since it will make the rest of the wall look dirtier. Mop walls using a general-purpose cleaner diluted with hot water. Start at the top corner of the wall to avoid drips. Don’t press too hard, and rinse the mop head frequently in clean water. Use melamine foam cleaner to erase scuffs and stains.
